SBTRCT Skincare: Pioneering Sustainable Beauty with Solid State Innovation and Radical Transparency
Discover the groundbreaking journey of SBTRCT Skincare, a true pioneer in sustainable beauty.
In this exclusive interview, Ben, the visionary behind SBTRCT, shares how their commitment to sustainability led to the creation of solid state skincare solutions, tackling plastic pollution, water waste, and palm oil reliance head-on. From innovative formulations to radical transparency, SBTRCT sets a new standard for effective, eco-conscious beauty.
SBTRCT’s commitment to transparency is evident through your detailed product information. Could you elaborate on the significance of open communication with your customers, especially in an industry where misinformation and greenwashing can be prevalent?
For SBTRCT openness and transparency is absolutely key. By misleading customers once too often, our industry has earned a reputation for greenwashing. Consequently as a pioneer in sustainable beauty it is imperative that validate and provide evidence for all our claims. And when it comes to sustainability claims, no brand should mark their own homework. That’s why we’ve forged a fantastic partnership with Provenance® to unlock a new level of transparency around SBTRCT’s impact on people and the planet so that our customers can make responsible and intentional choices when they shop.
Using anti-greenwashing technology Provenance® on our website, we connect our claims to real data and evidence from our supply chain and third-party verifications. You’ll see their interactive “Proof Point” icons on each of our product pages validating each of our claims whether that be our B Corp Certification, our compostable packaging or our Cruelty Free Vegan skincare certifications.
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