Wellness and skincare are often seen as interconnected. How does The Glowcery Shop bridge the gap between these two aspects of self-care, and why do you believe they go hand in hand?

At The Glowcery, we believe that skincare is a holistic practice that should support the health of our skin, our bodies, and the planet. Inspired by fruit and vegetables, we encourage our community to include more fresh produce into their diet with colourful recipe content for social media.

I believe that wellness and skincare go hand in hand because the health of our skin is directly affected by our physical, emotional, and spiritual wellbeing. When we eat healthy foods, get enough sleep, move our body and take time to meditate, it shows on our skin. Prior to launching The Glowcery I went vegan and felt the holistic benefits of wholefoods, I had more energy, my skin improved and so I was keen to replicate it in my skincare routine. Our skin is also our largest organ, and it helps to protect us from the elements. By taking care time to focus on our wellbeing, we are also taking care of our skin.

We use plant-based, upcycled and cruelty-free ingredients that are rich in vitamins and minerals that are beneficial for the skin’s health. For example, Our overall best seller is the Clean Greens Superfood Serum, an oil-based serum made with 20 nourishing plant-based ingredients. Including anti-inflammatory hemp seed, protecting broccoli and moisturising avocado oils it helps to brighten hyperpigmentation, prevent acne breakouts and lock in moisture to the skin. Suitable for all skin types, Clean Greens Superfood Serum is a natural solution to pigmentation issues, hormonal skin, and dryness. It also comes in a recyclable glass bottle and as a refill option.

Your brand emphasises the use of natural ingredients in skincare products. Could you explain the benefits of using natural ingredients over synthetic ones, both for our skin’s health and the environment?

From the outset I knew I wanted The Glowcery to be the healthiest go-to superfood skincare brand and to achieve that I knew how important it was to have that clarity in communicating The Glowcery’s brand values. We’re innovative, results-driven, fun, and stand out with our vibrant packaging, content, and formulas.  We are more than just a vegan, cruelty skincare brand in the general sense. We believe that the diet for our skin should be as nourishing as the food we put into our bodies.

We use upcycled fruit and vegetable ingredients that would usually be discarded by the juicing industry. We also use cold-pressed, unrefined ingredients instead of refined ingredients.  The difference between cold-pressed and refined ingredients can be explained by the following example. Take two drinks: one orange juice made from concentrate and the other made by freshly pressing oranges. Both will quench your thirst, but the freshly-pressed (i.e. the cold-pressed) juice retains the maximum amount of nutrients.

This means that the cold-pressed ingredients we use in our “glowceries” feed your skin the vital vitamins it needs to look and feel healthy. As the name suggests, cold-pressed ingredients do not require heat or excess energy which means their method of extraction can be more eco-friendly compared to synthetically made ingredients.