Our society is grappling with the environmental consequences of fast fashion, Tiffanie Darke’s “Rule of 5” emerges as a beacon of conscious consumption. Tiffanie Darke is a Communication and brand specialist with over 20 years experience combining editorial sensibility with commercial strategy and most importantly, the creator of the “Rule of 5”.  Stemming from a groundbreaking report by the Hot or Cool Institute in November 2022, this rule challenges us to rethink our shopping habits and limit ourselves to just five new clothing items per year. Keep reading as we delve into the essence of the “Rule of 5” and explore its profound impact on transforming our mindset when it comes to fashion.

The fashion industry faces a critical juncture in its journey towards a 2030 1.5°C warming target. The Hot or Cool Institute’s report underscores the urgent need to slash production and consumption. How does it work, and why should we care about limiting ourselves to just 5 pieces of clothing a year?  The “Rule of 5” – is a directive for individuals in the UK, US, and much of Europe to limit their wardrobe additions to just five pieces annually. This radical approach challenges the prevailing norms of relentless consumption and prompts a crucial shift in our relationship with fashion.

As Tiffanie Darke aptly puts it, “No amount of biomaterials, supply chain transparency, or charitable partnerships are going to do it. What we really need to do is radically cut production – and therefore consumption.”