The White Company Is Now B Corp Certified! Here Are My Top Homeware Picks

Rosa Morell

Stylish, chic and forever timeless, The White Company has long been synonymous with luxury. But as we know from major fashion houses, luxury doesn’t always mean sustainable. However, The White Company have now been recognised for their efforts in limiting their social and environmental impact and have been given the ultimate sustainability stamp of approval – a B Corp Certification. So, how did they go about bagging this esteemed accreditation? I’m delving into their journey to B Corp, how they scored in their assessment and their goals for the future. For the minimalists of the bunch, I’ll also throw in some of my top picks for homeware —think luxury bed linens, alfresco dining essentials and home fragrance.

What is a B Corp Certification?

The B Corporation Certification was created by non-profit organisation B Lab Global to spotlight the companies that adhere to certain standards regarding social and environmental performance, accountability, and transparency.

As part of the lengthy certification process, companies must answer 200 questions about their company’s practices across the environment, customers, workers, community and governance. A score of 80 points or above is needed to pass.

How Did The White Company Score?

Shockingly, the average score for businesses completing this assessment is 50.9. However, The White Company achieved a pass mark of 81.7, beating the fashion industry average of 80.9. This score is said to have come after the appointment of Cat Lee as their head of sustainability in 2023 who helped to streamline their sustainability strategy in order to achieve the certification.

And while this is an achievement worth celebrating, the work doesn’t stop once you’re a B Corp. To ensure that businesses don’t take their foot off the gas, each company that achieves this accreditation must recertify every three years. So, The White Company are full steam ahead and have set some clear targets that they’re looking to hit by 2040, including:

1 – Achieving net zero carbon emissions (across all business areas) by 2040.

2 – Achieving targets set by the British Retail Consortium climate roadmap for electricity use by 2035 and for gas, fuel and refrigeration by 2035.

3 – Having full traceability of their supply chain from farm to forest by 2025.

My Top Homeware Picks

Natural Wide Stripe Seat Pad, £32

If the thought of alfresco dining conjures up memories of an achy back and a soggy bum, The White Company is here to make you fall back in love with the great outdoors. Their super-chic Natural Wide Stripe Seat Pads (made from 100% cotton) will elevate your outdoor dining experience tenfold. Whether you park them on a chair or plonk them on the grass, they’re a certified summer staple for those who value comfort, sustainability and style.

Seychelles Diffuser, £30

Ever wish you could bottle up the scent of your favourite spa and fill your home with it? Enter: The White Company’s (best-selling) Seychelles Diffuser. This sought-after home fragrance sets the scene with uplifting bergamot and bright orange notes before the triad of creamy coconut, jasmine, and vanilla sweeps in for a tasteful, tropical touch.

Parham Ceramic Cylinder Vase, £30

A good vase can take a living area from drab to fab in record speed – case in point: The Parham Ceramic Cylinder Vase. Crafted from Portuguese clay and glossed with a high-shine white glaze, this timeless vase will never look out of place. So, to give it the spotlight it deserves, pair yours with a bouquet of beautiful blooms, and you’ve got yourself the ultimate centrepiece.

Savoy Bed Linen Collection, £22 to £150

Crisp Egyptian cotton sheets in the comfort of your own home? Err, yes please. The Savoy Ben Linen Collection oozes 5-star luxury without the extortionate room rate, thanks to its high thread count and ultra-chic cord trim. Hitting the hay has never been so inviting.

Summer Embroidered Napkins

Tablescaping is no walk in the park, and as you start adding candles and centrepieces, your table can go from chic to cluttered before you’ve even considered cutlery. So why not strip things back to basics and start with a timeless selection of napkins? These pure cotton Summer Embroidered Napkins (featuring embroidered designs and a frayed hem) are the perfect accompaniment for balmy brunches in the sun.

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