Green & Groomed Clothing and Beauty Essentials for Eco-Savvy Men

Naomi Okafor

When it comes to fashion and style, we often look to the trendy and well put together women plastered across our social media feeds.  But let’s be real—when we talk about eco-friendly style, guys often get left out of the conversation. Modern men are all about looking good while doing good for the planet. Whether it’s rocking a killer outfit made from recycled materials or grooming with products that won’t harm the planet, today’s fashion-forward dudes are showing that sustainable living isn’t just for the ladies.  We have rounded up some trendy brands you and the men in your life need to know…

BaeMa.T.Boa
Story MFG

Asket is a unique brand in that they only create a single permanent collection under full transparency and with lifecycle responsibility for every product created.  They specialise in beautifully and mindfully made basics. 

BaeMa.T.Boa create incredible cool, stylish small drops of hand painted, hand embroidered shirts and trousers. Every piece is made-to-order in their atelier in Brittany.  Epect plenty of compliments in their pieces! 

Story MFG are a UK based fashion brand specialising in biodegradable clothing made from natural materials.  Although their clothing is on the more expensive side, they make their clothes to last a lifetime and are true advocates for people to buy less clothing! 

Broadway and Sons is a family run vintage clothing company founded in Sweden who offer an extensive and rare collection of vintage military, workwear, sportswear and leatherwear garments & accessories.

Lo & Sons create stylish, functional bags for travel and daily use. They focus on recycled materials and sustainable practices to make their products.

Merge design ultra chic, premium, vegan luxury men’s shoes. Although they don’t have the biggest collection to choose from, what they do have, is a strong commitment to the planet.

Murdock London is your one stop shop for  sustainable men’s beauty. They offer beard grooming sprays, colognes, shampoos, shaving brushes and more. ‘clean label’ philosophy- all products free from harmful ingredients, they also prioritise using 100% recycled plastic for their packaging 

Szade are a Melbourne born sunglasses brand that offer a versatile range of sustainable and great quality sunglasses made from recycled, old sunglasses. 

Nordgreen are B Corp Certified and based in Copenhagen.  Their jewellery and watch collections are classic, meaning that you will want to wear them for years to come. 

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