5 Must Visit Sustainable Fashion Boutiques In London
In Partnership With In Good Company
For those of us who live and breathe fashion, it can be a real struggle to balance our love for style with the harsh realities of the industry’s impact on sustainability and workers’ rights. Ditching fashion isn’t an option, but mindlessly shopping fast fashion isn’t cutting it either.
The best thing we can do is simply buy fewer pieces—but when we do shop, it’s all about being mindful of where and how we spend. Think secondhand treasures and brands that are genuinely trying to do better.
The bonus? Shopping small, independent boutiques lets you discover unique pieces that you won’t find everywhere else, while supporting local businesses. Plus, there’s nothing like the thrill of trying things on IRL and getting expert advice from boutique staff—way more fun than endless online scrolling.
Luckily, London is packed with stylish, sustainable spots. Here are our top 5 boutique picks that showcase the very best conscious designers in the world of sustainable fashion.
Lowie – Herne Hill
Lowie creates high-quality, feminine, and fun garments, from flattering workwear and vintage-inspired knitwear to vibrant cotton tees. Emphasising natural materials and craftsmanship, their products are built to last. Recognizing that clothes can wear out, Lowie offers lifetime repairs to extend the lifespan of their pieces and reduce waste.
Inspired by traditional craft techniques like hand embroidery and knitting, Lowie integrates a love of colour and design into their collections. They prioritise ethical and sustainable practices, using eco-friendly fabrics, low-energy manufacturing processes, and partnering with fair-wage manufacturers to uphold their commitment to sustainability and renewability.
👉 Find out more and plan your visit here
Form SE15 – Peckham
Form SE15 is inspired by the surrounding area of Peckham and aims to reflect the unique style of its customers by offering a selection of fashion and lifestyle products. They prioritise selling brands that they believe in, including both new and established labels. Sustainability and ethical sourcing are important factors in their choice of suppliers
Form SE15 only sells brands they have strong beliefs in and they guarantee that high quality suppliers with traceable supply chains, thoughtful making processes and sustainability will bring you confidence when shopping with them.
👉 Find out more and plan your visit here
69b Boutique – Hackney
69b Boutique has been open in East London’s Broadway Market for ten years, and was one of the original sustainable fashion stores in London. They vet all the brands they stock to ensure they combine fair working conditions and sustainable, high quality materials to make beautiful products that last.
69b Boutique was a finalist for the prestigious Drapers Sustainability Award in 2022 and they are also a certified Living Wage Employer. They regularly appear on round-ups of the best sustainable fashion stores in London.
👉 Find out more and plan your visit here
D.A.Y Boutique – Peckham
D.A.Y is the passion project of three sisters, Disha, Apee, and Yukti, whose initials form the store’s name. With backgrounds in fashion and marketing, they curate brands they love and support the local community and independent designers in Peckham and South East London.
D.A.Y Boutique stands out for its commitment to sustainable and ethically sourced apparel, selects brands that support a more sustainable fashion cycle, focusing on environmentally friendly materials such as modal, organic cotton, recycled polyester and tencel. To ensure compliance with regulations, D.A.Y Boutique selects brands based on certifications from the Global Organic Textile Standard (GOTS) and the Better Cotton Initiative (BCI).
👉 Find out more and plan your visit here
Percy Langley – Spitalfields and Islington
Percy Langley is the place to discover contemporary British design, all designed to empower makers and wearers alike. Their boutiques offer a range of thoughtfully designed, high-quality clothing, accessories, and homewares, all crafted by over 30 emerging designers who share their values. Percy Langley is dedicated to championing small, local artisans and makers, ensuring that every product is not only stylish but also responsibly sourced.
The boutique has a focus on pieces that are timeless and durable, encouraging a slower fashion cycle. Percy Langley also offers a platform for designers who create limited-edition collections, ensuring minimal waste, including two In Good Company favourites, Saywood Studio and Grandpa’s Shirts. If you’re seeking one-of-a-kind, beautifully made items with a story behind them, Percy Langley is the place to visit.
👉 Find out more and plan your visit here
These five boutiques are just a glimpse into the growing movement towards ethically made and eco-friendly clothing. You can discover a whole range of more sustainable and secondhand stores on In Good Company, available to download free on iPhone and Android now.
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