There’s something about butter yellow that just feels like sunshine on skin.  Dubbed as the “it” colour of 2025 – this trend started to crop up in early 2024 and has only grown in popularity since.  Softer than bold canary, creamier than pastel lemon — this mellow shade has quietly slipped into wardrobes, moodboards, and Instagram feeds alike. It’s the kind of colour that looks just as chic dressed up for brunch as it does thrown on for a lazy Sunday, and right now, fashion is having a full-on butter moment. 

We have collated some of our favourite conscious brands who have jumped on the trend so whether you’re easing into spring or brightening up grey days, butter yellow is the “fashion girl” favourite way to make your wardrobe feel fresh, light, and effortlessly expensive. This sweet shade is cropping up everywhere – style it head-to-toe for maximum impact or worn as an easy accent. And the best bit? It suits everyone.