AW25 fashion is about to get a serious upgrade, Soft Goat has officially landed in the UK. Known for its luxuriously soft cashmere and minimalist Scandinavian aesthetic, the brand has perfected the kind of knitwear that makes cold-weather dressing feel effortlessly chic. From slouchy rollnecks to timeless cardigans, every piece is made to last and designed to elevate your everyday wardrobe. It’s safe to say Soft Goat is already at the top of our wish lists this season.