What goes into the process of creating a maternity-friendly wardrobe from scratch, considering both comfort and style? 

For The Creators is rooted in helping women feel the best versions of themselves at a time when often we can feel disconnected from our identities. Your body is doing incredible things, but it’s also continually changing and keeping up with it and your wardrobe needs can be hard work. The last thing you need is another thing to exhaust you and that’s where FTC comes in. 

What we require from our clothing evolves as we progress through pregnancy and into postpartum and we look for function as much as we look for fit and style. When I was pregnant I thought I had to buy into maternity clothes from maternity brands but it doesn’t need to be the case. Maternity brands are fantastic, they’re the experts indeed and we believe there are some things (especially once you reach the 3rd trimester) which just aren’t bump-friendly, but there are also plenty of cuts that can easily accommodate. Taking any guesswork out of it, For The Creators have hand-picked our whole collection to be full of pre and postnatal heroes so you won’t have to worry ‘will it work’ because we’ve already figured it out for you. 

So how does it work?

We start with the basics such as tanks and bodies that will see you through every stage of your pregnancy and early motherhood journey and become your second skin. Here we’re looking to work with high quality, mother-led brands such as Jorgen House that understand a pregnant person’s form and build functional pieces that place comfort at the core. 

Button downs are hands down one of the most versatile wardrobe staples for maternity and beyond. A button down top/shirt is the perfect go to for the first to the fourth trimester. Wear it buttoned up in the first trimester then as an open layer in your second and third then rely on it as a great easy access breast feeding option, If that’s what you choose. 

Temperatures when you’re pregnant can be tricky to crack, regardless of the time of year. We are always seeking out breathable fabrics that can either be layered in winter months or enjoyed for their cooling qualities in the summer months. 

So many women feel like keeping their style mojo alight during pregnancy is a challenge. We want women to feel that they can express themselves during pregnancy and therefore provide a range that enables them to play with colours, cuts and fabrics that they might not otherwise opt for.