Jamaican culture is that of a vibrant woven tapestry, where reggae rhythms blend with the aroma of exotic spices, a new chapter in luxury fashion unfolds. From the busy streets of Kingston to the sun-kissed beaches of Montego Bay, the island’s essence is woven into the fabric of its burgeoning fashion scene.

Here, amidst the lush landscapes and vibrant hues, designers craft creations that marry tradition with innovation, paying homage to Jamaica’s rich heritage while embracing the allure of contemporary luxury. Among these visionaries stands Haveli, who are recontextualising what it means to create a conscious, luxury brand for the modern woman.

“At Haveli, we believe in fashion that not only looks good but does good,” shares Mina Robertson, the visionary founder behind the brand. Her commitment to natural, non-toxic dyes and biodegradable materials reflects the brand’s respect for the environment and the communities they work with.  Mina’s story began at the tender age of 13, with an internship at the Style Observer, igniting her lifelong passion for the fashion world. This early experience shaped her path, leading her to hone her skills alongside renowned photographers and stylists, ultimately illuminating her unique aesthetic and vision.

Indeed, their journey is as much about preserving artisanal traditions as it is about creating stunning pieces. By investing in Indian communities skilled in hand block printing and championing the artistry of local dyers, Mina ensures that each garment tells a story of craftsmanship and cultural pride.