“Understated Luxury” Georgia Larsen’s Guide to Autumn’s Essential Sustainable Staples

Bianca Foley

Creating lingerie sustainably? Now that’s a tough nut to crack. With all the delicate fabrics, intricate designs, and specific fits, making it ethical and eco-friendly is a whole different ball game. Yet, brands are stepping up, using innovative materials and transparent production methods to bring us intimate wear that looks—and feels—good in every way. We speak to Georgia Larsen, founder of colourful and feminine, ethically made lingerie brand Dora Larsen all about her journey and her top picks this autumn…

Georgia Larsen’s journey into sustainable fashion began with a spark for individuality, a passion for sustainable production, and a clear vision for what lingerie could be. As the founder of Dora Larsen, her brand is known for vibrant colour combinations and unique designs that are both beautiful and sustainable. “I wanted to create a brand with total creative freedom,” Georgia shares. “I was motivated by the desire to make something different from everything out there, while also following my instinct to make positive change.” Dora Larsen lingerie is crafted with creativity at its core, featuring unexpected colors and high-quality fabrics that don’t compromise comfort. “It’s all about empowering the customer and producing responsibly,” she says. “We stick to our core fabrics to avoid waste and focus on quality so that each piece lasts.”

Embracing Signature Style with Sustainability

Georgia describes her style as “vintage-inspired with a modern edge.” For her, personal style isn’t about following trends but finding beauty in the details. She adds, “I’ve loved mixing color and materials since I was about 15. Not over-the-top, but subtle and with a focus on quality.” This approach is infused into Dora Larsen’s designs, where soft materials and unique colors form a distinctive aesthetic.

One of the most sustainable aspects of her brand’s ethos is its commitment to producing fewer styles in quality materials, minimising waste and ensuring each item is made to last. By sticking to core fabrics and avoiding constant material changes, they able to reduce waste and deliver a product that customers can trust to hold its shape and appeal season after season.

Autumn’s Must-Haves for a Sustainable Wardrobe

As autumn rolls in, Georgia is reaching for comfortable, timeless pieces that align with her sustainable values. From Dora Larsen, she’s particularly drawn to their organic cotton range, which she describes as “so comfortable and flattering.” These simple designs, like the Nico and Nova sets, offer a minimalistic charm and are perfect for layering under autumn’s coziest sweaters. She’s also a fan of Dora Larsen’s padded triangle bras, such as the Ada, Matilda, and Pearl styles, which are wire-free and create a flattering silhouette under clothes.

Georgia’s wardrobe doesn’t stop at lingerie. She’s a big fan of eco-friendly brands like DÔEN and O Pioneers, admiring their timeless designs and ethical production practices. “I also shop at Vestiaire Collective,” she adds, “which is a great way to get second-hand pieces at a better price.” Georgia’s sustainable approach extends into second-hand shopping, as she believes it’s a fantastic way to source quality items without supporting new production.

Curating a Sustainable Lingerie Collection

For those looking to make their lingerie drawer more sustainable, Georgia’s advice is simple yet effective. “Only invest in pieces you know you’ll wear frequently, that fit well, and feel comfortable,” she recommends. By choosing classic pieces that blend beauty with comfort, you can build a lingerie collection that’s not only eco-friendly but also full of garments you’ll genuinely love wearing.

It’s no wonder that through the brands commitment to sustainable fabrics and Georgia’s passion for distinctive, lasting style, that the brand has become the go-to for those who want to merge femininity with sustainability. Whether it’s her personal choices for the season or the advice she offers, Georgia Larsen embodies the belief that sustainable fashion should empower and last.