Coco’s personal experience of living out of suitcases and borrowing from friends and family during her nomadic years abroad, inspired her to create a fashion rental platform that provides access to unique and treasured pieces. Her heavily edited wardrobe, consisting of one-off pieces with a story behind each, became the inspiration behind Cercle’s ethos.

For Coco, Cercle is more than just a rental platform. It is a way of living that encourages individuals to adopt a minimalist lifestyle, while still having maximum access to fashion. By renting outfits for special occasions instead of buying them, we not only save money but also reduce our impact on the environment. Cercle’s circular economy of style sharing is an innovative solution that allows us to enjoy fashion without contributing to the fast fashion industry’s harmful effects on the planet.

Cercle’s name, derived from the French phrase ‘cercle d’amis‘ or ‘circle of friends’, highlights the importance of shared ownership and community. The platform encourages users to share their unique pieces, providing access to a diverse range of fashion items that they may not have been able to afford otherwise. The sense of community that Cercle fosters is one of its greatest strengths. It brings together like-minded individuals who share a passion for fashion and sustainability, creating a community of fashion lovers who are committed to reducing their impact on the environment.