We’re pro-healthy aging and don’t believe in over-complicated routines. Instead, we focus on multitasking products that get the job done, with better ingredients, better ethics and less impact on the planet. With a strong focus on sustainability, we’ve worked hard to think about the best option at every touch point, from our ingredients to where our packaging is sourced, all the while working with local businesses in Brighton, Sussex, and the EU. 

Manufactured in the UK at our COSMOS-certified and soon-to-be B Corp factory, our products are packaged sustainably in recyclable aluminium, are over 99% natural, Vegan, free from nasties such as endocrine disruptors and suitable for sensitive skin. 

Our innovative upcycled ingredients are processed in a way that means we get the very best active results, and thanks to our upcycled orange juice waste, we don’t use any new water in our products – one of the industries being waste factors. We’re also big believers in supporting others and we’re proudly giving 1% of sales to the Brighton & Hove Food Partnership, helping fight food waste in our community.

What led you down the route of “rescuing food”, as you coin it, for My Skin Feels?

I thought long and hard for three years about whether launching a brand was the right thing to do in this day and age. Does the world really need another skincare brand? I came to the conclusion that we do if it’s the means for a message. So, I set myself on a mission to launch the most sustainable skincare brand possible, to prove it can be done and if I can do it on my own then why are the ‘big guys’ not doing it? 

When the option of using rescued food (aka food waste) came up as an alternative to virgin ingredients, it was an obvious decision. Why wouldn’t you use perfectly good, skin-loving ingredients that actively stop waste from going into the bin and releasing CO2? It was a fairly new process when we launched, so our rescued food comes from the Italian food and drink manufacturing process as, at the time, it was one of the only viable organic options. We are now hoping to move to UK food waste when launching our next products.

Can you share a little about the food waste products that play a key role in your product formulas?

Our rescued food comes from the Italian food and drink manufacturing process, including by-products of tomato ketchup, olive oil, orange juice and breakfast oats – it’s like a weird salad that you would never eat, but it’s super good for your skin. 

We rescue the leftover skins from juicy organic tomatoes (the best toms in our opinion) that go to make ketchup, puree and sauce. They include a super high dose of antioxidants and Vitamin C helping your skin to fight free radicals and pollution, leaving it bright, glowing and radiant.

Our rescued olive oil ingredient comes from the pressing of organic Italian olive oil. We take the ‘cake’ otherwise known as the pomace, which is the leftover pressed olives and packed with antioxidants. It’s what makes our moisturiser so silky smooth and perfect under makeup, helping to nourish, soothe and deeply hydrate your skin.