How To Minimise Your Carbon Footprint Beyond Green Apps

Author: Erin Houston, Co-founder + CEO of wearwell 

When was the last time you made a purchase that planted a tree? Or earned a badge as a reward for offsetting your carbon emissions? In today’s world, it’s easy to see why these “green apps” are growing in popularity. Consumers are more conscious than ever before of the potential to do good with their purchasing power, and these tools have emerged as a useful way to help people minimize their environmental impact in areas of life where real-world realities limit our alternatives. This is especially true in transportation and air travel, where it can be challenging to find eco-friendly options. And when you’re choosing to make purchases of products that are sustainably made, green apps can even amplify the positive impact of your purchasing power. 

But here’s the thing – green apps aren’t a silver bullet. While they can serve as useful tools in reducing our carbon footprint, they often fall short when they aren’t linked to the actual product or service someone is buying. Instead, this means that while the app might make us feel better about our purchases, it doesn’t actually address the underlying problem. 

In the worst-case scenario, green apps can serve to provide an “absolution of guilt” for a purchase, even when that purchase has a lasting negative impact on the planet (we’ve all been there!). For example, if you go on a fast fashion haul full of unsustainably made clothing, planting a new tree or buying a carbon offset won’t undo the damage done. It’s crucial to recognize that green apps are only one tool in a larger effort to reduce our environmental impact. 

While green apps are definitely a step in the right direction, we must remember that they’re just one piece of the puzzle. And alongside it, one of the most impactful things you can do is make fewer purchases and then buy products that minimize your impact because they were made sustainably from the start. 

Erin Houston, Founder & CEO of Wearwell

Easier said than done! We know just how time-consuming and often overwhelming this can be in the sea of greenwashing, which is exactly why we started wearwell. We believe that not just how you shop, but what you buy should minimize your impact on the planet. Our goal is to make it easier to find clothing and accessories that are made using sustainable materials and production processes. 


Wearwell is the one-stop shop for sustainable clothing, accessories, jewelry, secondhand, home goods, and more – all from brands vetted for the very highest impact standards. When you make a purchase with a platform like wearwell that truly digs into the impact details for you, you’re choosing to support a brand that uses sustainable materials across its supply chain, meaning that your purchase is minimizing your impact on the environment – before carbon offsets or tree-planting come into play as a way to make up for the damage.


Green apps can be such a valuable tool in reducing our environmental impact, but they’re only one part of a larger effort. No one solution can solve all of our environmental problems on its own, and we must be mindful of the limitations of these apps and work on incorporating many solutions in our daily life. Companies like wearwell and others that are committed to sustainability across their entire platform are examples of how we can make a deeper difference with our purchasing power that can then be further amplified by green apps. By supporting sustainable brands and organizations working to protect the environment, we can all do our part to create a more sustainable future.

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