Nourishing Natural Beauty with Roshanne Dorsett Founder of The Glowcery
The Glowcery is a vegan skincare brand that emphasises holistic wellness. Its founder, Roshanne’s journey into veganism and her passion for whole foods led to the creation of The Glowcery. The brand bridges the gap between wellness and skincare, promoting the idea that skin health is interconnected with overall well-being. It uses plant-based, upcycled, and cruelty-free ingredients to create effective skincare solutions while prioritizing sustainability and eco-friendly packaging to align with its natural beauty and wellness philosophy.
Roshanne, can you share the inspiration behind founding The Glowcery Shop and how your passion for natural beauty led to the creation of your brand?
I launched The Glowcery in March 2020 after turning vegan. I had felt the holistic benefits of wholefoods and was keen to replicate it in my skincare routine. I studied with Formula Botanica, an accredited Natural and Organic Skincare School, qualifying in natural and organic skincare formulation, including face products (oils, toners, and serums), and body products (oils, butters, and masks).
I had developed a lip care product prior to launching The Glowcery and was able to take learnings from that and feed this into the Glowcery offering. In the early concept stage, I knew I wanted The Glowcery to represent as close to a grocery for your skin as was practically possible. The nutritious colourful fruits and vegetables that can be as effective on our skin in the right formula, as they are in our diets. I took inspiration from this into the product names, fonts, and packaging: Simple, fun, colourful and nourishing. Each product is easily identifiable with a straight line from ingredient to the visual with primary colours that match the superfood ingredients in the formulas.
Wellness and skincare are often seen as interconnected. How does The Glowcery Shop bridge the gap between these two aspects of self-care, and why do you believe they go hand in hand?
At The Glowcery, we believe that skincare is a holistic practice that should support the health of our skin, our bodies, and the planet. Inspired by fruit and vegetables, we encourage our community to include more fresh produce into their diet with colourful recipe content for social media.
I believe that wellness and skincare go hand in hand because the health of our skin is directly affected by our physical, emotional, and spiritual wellbeing. When we eat healthy foods, get enough sleep, move our body and take time to meditate, it shows on our skin. Prior to launching The Glowcery I went vegan and felt the holistic benefits of wholefoods, I had more energy, my skin improved and so I was keen to replicate it in my skincare routine. Our skin is also our largest organ, and it helps to protect us from the elements. By taking care time to focus on our wellbeing, we are also taking care of our skin.
We use plant-based, upcycled and cruelty-free ingredients that are rich in vitamins and minerals that are beneficial for the skin’s health. For example, Our overall best seller is the Clean Greens Superfood Serum, an oil-based serum made with 20 nourishing plant-based ingredients. Including anti-inflammatory hemp seed, protecting broccoli and moisturising avocado oils it helps to brighten hyperpigmentation, prevent acne breakouts and lock in moisture to the skin. Suitable for all skin types, Clean Greens Superfood Serum is a natural solution to pigmentation issues, hormonal skin, and dryness. It also comes in a recyclable glass bottle and as a refill option.
Your brand emphasises the use of natural ingredients in skincare products. Could you explain the benefits of using natural ingredients over synthetic ones, both for our skin’s health and the environment?
From the outset I knew I wanted The Glowcery to be the healthiest go-to superfood skincare brand and to achieve that I knew how important it was to have that clarity in communicating The Glowcery’s brand values. We’re innovative, results-driven, fun, and stand out with our vibrant packaging, content, and formulas. We are more than just a vegan, cruelty skincare brand in the general sense. We believe that the diet for our skin should be as nourishing as the food we put into our bodies.
We use upcycled fruit and vegetable ingredients that would usually be discarded by the juicing industry. We also use cold-pressed, unrefined ingredients instead of refined ingredients. The difference between cold-pressed and refined ingredients can be explained by the following example. Take two drinks: one orange juice made from concentrate and the other made by freshly pressing oranges. Both will quench your thirst, but the freshly-pressed (i.e. the cold-pressed) juice retains the maximum amount of nutrients.
This means that the cold-pressed ingredients we use in our “glowceries” feed your skin the vital vitamins it needs to look and feel healthy. As the name suggests, cold-pressed ingredients do not require heat or excess energy which means their method of extraction can be more eco-friendly compared to synthetically made ingredients.
The Glowcery Shop offers a variety of products that cater to different skin types and concerns. How do you ensure that your natural skincare solutions are effective for a wide range of customers?
The Glowcery has partnered with fellow female Founder Simi Lindgren and her company Yuty®, an AI-driven beauty tech destination elevating the buying experience through personalisation.
I am using AI enabled technology to drive responsible consumption and to develop effective, vegan, and sustainable skincare and wellness products.
Now when shopping with us you’ll find a ‘Find Your Personalised Matches’ tab individual product pages where a selfie can be taken with one click, allowing Yuty®’s AI technology to scan for a skin analysis arriving at a product edit of The Glowcery products best suited for your skin needs and concerns. I am proud of this partnership because I believe that AI can help online consumers shop with more confidence and become more sustainable. Personalised recommendations powered by AI can help reduce buyer hesitation and the frustrating product trial and error process. This is because with the help of Yuty® consumers are empowered with the knowledge that the The Glowcery products they purchase will work for their individual skin needs.
Sustainability is an important aspect of The Glowcery Shop mission. Can you tell us more about your commitment to sustainable practices and how they align with your brand philosophy of promoting natural beauty and wellness?
The Glowcery exists to be a go-to-wellness solution for a diverse range of skin tones and skin issues. To achieve this, we ensure that whilst we take our fruit and vegetables oils and butters from Mother, we also take the time to take care of Mother Nature. All of the products are suitable for all skin types, skin tones and skin issues. Where possible we use upcycled fruit waste ingredients that would otherwise be discarded by the juicing industry. You’ll find upcycled tomato seed, sweet orange and strawberry oils in our Tomato Tonic Fragrance Free Seru, Sweet Orange Lip Balm and Golden Nectar Nourishing Body Oil.
All our products are packaged in eco-friendly glass or aluminium. We believe that it is important to reduce the amount of waste that we produce. By packaging our products in recyclable materials, we are making a conscious effort to reduce our impact on the environment. It was important to me that as The Glowcery is inspired by Mother Nature’s creations, we were doing our best to take care of Mother Nature.
Shop The Glowcery products here.
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Discover the inspiring journey of Roshanne Dorsett, founder of The Glowcery Shop, and learn how her passion for natural beauty and holistic wellness led to the creation of a sustainable skincare brand that promotes self-care, natural ingredients, and eco-friendly practices.
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